Rug & Rock Adventures

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We're proving adventure tourism can have a huge positive impact on the world.

As an adventure travel tour operator running life-changing expeditions in Spain, Morocco and further afield, we're showing the positive impact that small-group travel can have upon destinations, local communities and the natural environment.

Our guiding ethos: What Benefits One Must Benefit All.

Our travellers explore dramatic landscapes while helping preserve them. We help communities build sustainable tourism around an “exchange of admiration”, fostering respect and understanding between cultures – and we build commercial relationships with the natural world that actively work to preserve it.

We help people sleep in the desert under more stars they've ever seen in their life. We take them through magnificent rocky gorges, up the sides of mountains and down roaring waterfalls, through beautiful remote villages and along stunning coastlines...

And it's all done by creating respectful relationships that benefit all sides equally.

We're proving it can be done – one incredible, transforming adventure at a time.