Arcade Africa

Informasi umum

The worlds of marketing, entertainment and information are colliding. Arcade’s entrepreneurial approach to creativity helps brands thrive in this disruptive environment, allowing them to play a more relevant and meaningful role in people’s lives.

Arcade’s collaborative business model allows us to tackle any communication challenge, from global brand launches to social media and retail design. Inspired by the film industry, we build bespoke teams for each project and disband them when the job is done. To pull this off, we collaborate with the best independent creative talent around the world, the brave ones who go it alone.

We believe creativity is key to great client relationships. The best results come when clients work directly with their creative people. We’ve noticed that there are only ever three or four key players that affect the outcome, no matter how big the brand or the job. We try, at all costs, to reduce the number of people in the process. It's the only way we've ever known work to shift from good to great.

We nurture close, enduring relationships with our clients. Today we help global marketing teams position and market their brands in the diverse markets of Asia. And, conversely, work effectively with Asian entrepreneurs and brand owners who want to take their brands to the world.

Our ideas often take us into new and unexpected places, beyond our core areas of expertise. We embrace this process as it offers an opportunity for us to learn and grow.

We call it the Pinball Effect; when ideas ricochet into new and unexpected directions. Arcade Ventures is our playroom, our R&D department - an entrepreneurial ecosystem that keeps pushing the boundaries of creativity in communication.

If our clients invest in our ideas, we believe we should too. We have an eclectic group of shareholders designed specifically for this purpose, consisting of other entrepreneurs and financiers. It empowers us to play, experiment freely - and make the odd mistake - with new ideas, techniques and technology beyond the normal scope of most agencies. Everything we learn feeds back into the work we do for our clients. Arcade’s Ventures include a crowd-funded feature film, mobile apps, global media events and social listening tools.